Odin's Eye Services For Private Equity
We help investment firms by providing strategic insights to help them with their investment strategy as well as assist their portfolio companies.

Ways We Work With Investment Firms

Deal Sourcing
At Odin’s Eye Intelligence, we help private equity firms, family offices, and corporate buyers build smarter, more targeted acquisition pipelines. Through deep research, precise outreach, and actionable intelligence, we surface proprietary deal flow and uncover off-market opportunities. You get a dedicated, fractional business development and intelligence partner that operates as an extension of your deal team - identifying, engaging, and evaluating targets with speed and precision.
How we support deal sourcing:
-Pipeline development: Precision research aligned to your investment criteria, direct outreach to high-fit targets, and reporting that informs deal team decisions
-Relationship-based sourcing: High-touch, rapport-driven conversations with business owners and decision-makers, providing insight into motivation, timing, and strategic fit

Commercial & Competitive Intelligence
Odin’s Eye delivers commercial and competitive intelligence that complements financial and operational diligence by helping investment teams understand how a business actually competes and grows in its market.
We focus on forward-looking, decision-relevant questions, including:
-How competitors are positioned and where they are gaining or losing ground
-The strength and durability of customer relationships
-The realism and viability of management’s growth plan
-Risks and opportunities tied to market entry, expansion, or competitive response
-Early signals that could impact valuation, negotiation strategy, or post-close performance
-The abilites of management teams
- Market saturation, fragmentation, and consolidation trends
- Regulatory and structural factors impacting growth
Rather than static reports, we translate these insights into clear inputs that support investment conviction, deal structuring, and value creation planning.

Due Diligence
At Odin’s Eye Intelligence, we provide due diligence support that goes beyond traditional financial analysis. Our work helps investors understand not just whether a deal makes sense on paper, but whether it makes sense in the real market environment the business operates in.
We support diligence efforts through:
-Competitive benchmarking and threat assessments
-Market size, segmentation, and scalability analysis
-Customer sentiment and retention risk analysis through interviews and research
-Supply chain, vendor, and operational dependency analysis
-Regulatory and market structure considerations relevant to post-close execution
-We also identify value creation levers — including pricing, go-to-market improvements, expansion opportunities, and strategic partnerships - to inform both underwriting and the post-acquisition playbook.
Private equity firms can benefit from Odin's Eye's insights in their investment thesis. We specialize in giving them critical intelligence on a market they are looking to invest in or companies they are looking to acquire.

Fractional Intelligence Support for Portfolio Companies
Odin’s Eye partners with private equity portfolio companies through fractional and project-based competitive and market intelligence support. This flexible model allows portfolio companies to stay proactive rather than reactive - gaining continuous insight without the cost or rigidity of building an internal intelligence function. We act as an extension of management teams by delivering:
-Continuous monitoring of competitors, customers, and market developmentsActionable insights into pricing, positioning, and go-to-market strategy
-Early warning signals tied to competitive threats, demand shifts, and market disruption
-Support for product strategy, expansion initiatives, and commercial execution
Engagements can be structured as ongoing fractional support or targeted project work, depending on business needs. This approach helps portfolio companies make better, faster decisions while giving sponsors greater visibility into the market forces impacting performance and value creation.
Do you need speed and relevance when conducting due diligence, understanding a market or getting competitor intelligence?
Want to learn how investment firms use Odin's Eye? Find a time for a coffee chat below.
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Fractional research and competitive intlligence services.
Odin's Eye Intelligence fractional intelligence services are perfect for a start-up, investment firm or a medium sized business looking to expand, or as an adjunct to a more seasoned team. Offering flexibility and expertise without the commitment of a full-time hire, fractional intelligence may be a great option. Whether you need intelligence support for a specific project, building out a program, or minimal input for a week or more each month, fractional intelligence can provide the right level of engagement.This approach ensures that you can address your project's needs and keep costs lower, making it ideal for startups or organizations with changing research and intelligence requirements.
Looking to supercharge your research and intelligence collection?
Get ahead with our fractional intelligence solutions. Book a time to chat bellow.
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