Odin's Eye Story.
Helping startups, enterprises, and investment firms ensure that they have confidence to act.
About
The Odin's Eye team brings over 30 years of experience providing high-quality research, market, and competitive intelligence to business leaders, startups, enterprises, and investment firms. Our expertise spans various sectors, including Proptech, Legal, Specialty Chemicals, Plastics, Retail, SaaS, Oil & Gas, Fintech, Banking, and more.What sets Odin's Eye apart is our ability to act as an extension of your team, complementing stakeholders with top-tier research and strategic insights. Our strengths lie in our deep understanding of multiple industries and the use of our proprietary playbook to gather market, industry, and competitive insights that business leaders and investment firms often struggle to find. Additionally, we leverage our in-house technology and robust network to access intelligence that is typically out of reach.
Extension of Your Team
We are able to hit the ground running by working closely with your team. Almost like having a full-time employee without all the overhead.
Collobrate With Stakeholders
We collaborate with multiple stakeholders within your organization, helping gather critical data on strategic initiatives that cross functions.
Strategic Inights
We don't just give you a bunch of data and research. We help you make the most sense of it, and can recommend strategies to give your team and edge.
Our Founder
Michael Mīsner
Managing Director
I am a veteran Naval Officer and a 20+ year insights executive who has been building and leading competitive and market intelligence teams for over 2 decades, with MI and CI leadership positions at Bank of America, Thomson Reuters, SABIC, and Cabot Corp to name a few. As an accomplished speaker and trainer, I leveraged my years of experience creating CI (and counter-CI) programs, learning new competitive landscapes, forecasting competitor moves, developing mitigation and capitalization strategies, conducting win/loss and trade show competitive intelligence, training sales and marketing teams on the benefits and pitfalls of battle cards. A long-time expert with primary and secondary collection techniques and analytical tools, I also authored, with John McGonagle, an authoritative work on the changing landscape in CI.
Benjamin Mīsner
Managing Director
Benjamin began his career at a Houston-based family office as an investment analyst, leading due diligence on commercial real estate assets, enhancing holdings infrastructure, and providing business intelligence to guide investment decisions. He also supported several biotech investments, driving business development and capital-raising initiatives. He later worked in technology, including health-tech startups and SaaS companies, where he focused on go-to-market strategy, revenue growth, and scaling business operations.
Beyond startups, Benjamin has supported holding companies in deal sourcing and technology business development, delivering strategic insights, brokering partnerships, and driving growth across multiple sectors. He now focuses on applying this expertise to support Odin’s clients.
REASONS WHY COMPANIES USE ODIN'S EYE INTELLIGENCE AND COMMON QUESTIONS
